6 Reasons to Implement a Conversational Marketing Strategy

What is a Conversational Marketing Growth Strategy?

This ensures that Dom always understands customer selections. Traditional marketing approaches are all about making a sale–any sale, to anyone, at any time, and as quickly as possible. While the term Conversational Marketing refers to any type of two-way communication, including email and telephone, chat messaging is the most commonly used form. The legacy approaches are burdensome, bothersome, and expensive.

conversational growth strategy

One-on-one, personal relationships with vendors, shop-owners, and salespeople shouldn’t be considered a method of the past. Consumers are still drawn to a more personal experience with businesses, even if that personal communication is happening from a digital space. So if you’ve always been having conversations, and conversations are core to your business already, then why do you need to develop a specific strategy around them? The key here is the “growth” part of conversational growth strategy. Having conversations as a function of your business is different than using conversations to grow your business. Learn 10 key plays to put into practice so you can start driving more pipeline with a conversational marketing growth strategy.

What’s Your Conversational Growth Strategy?

To discover trends you can use to create or modify social media campaigns. To receive valuable insight into customer sentiment conversational growth strategy and perception of you brand. Below, we’ve answered the most commonly asked questions about conversational marketing.

Conversations enabled through intelligent chatbots are instant and help you respond in real-time. Intelligent chatbots can direct leads to the most suitable sales representative immediately. This helps boost the chances of sales conversion, ultimately boosting your ROI. Conversational marketing is an effective tool for digital marketing for a small business. Around 54% of digital users prefer brands that engage with their customers.

Know Your Goal For The Highest Business

A conversion is defined as a moment when a website visitor takes a desired action. Understanding your clients allows a business to continue to supplement their online and buying experiences in a human, helpful, and holistic way. To promote business through blog pages, CTAs have proven to be useful. Optimization is focused around the long-tailed keyword through the title, body, URL, alt-text, and meta description.


Deepening customer relationships is one of the major benefits of using digital marketing for business growth. According to a survey, 8 out of 10 customers believe that it is important for businesses to be trustworthy. However, around 4 out of 10 consumers say that they do not trust businesses to look out for the well-being of society. You can listen to your customers’ needs and address their problems in real-time to build deep customer relationships. Businesses can’t deliver meaningful interactions at scale using human customer care executives. Search your brand to create a sense of empathy with its users.

What is a Conversational Marketing Growth Strategy?

However, it’s not always feasible to staff a live agent contact center 24/7. Yes, familiar marketing strategies like cold calling, print and television advertising, and online ads cast a wide net. However, they also waste an enormous amount of time and company resources “pitching” to people that may not need or even want what they’re offering. The goal of conversational marketing is to anticipate, understand, and respond to consumer needs throughout the customer journey, guiding the customer through the sales funnel. This non-intrusive approach allows for more open lines of communication and an improved customer retention rate. By being in control of how and when they receive information from your company, customers are much more likely to engage and walk away with a positive impression of your brand.

  • The proliferation of tablets and big phones made the usage of the internet rise in older demographics more than ever before.
  • Almost every person has had at least one bad experience interacting with chatbots.
  • Hire an expert digital growth marketing agency, and you can have a new chatbot in a matter of days or weeks, depending on its complexity.
  • For example, if you’re in the idea phase, you may want to focus on ideation.

A firm wants to show its products in three dimensions to illustrate specific product features. A manufacturer wants to digitally demonstrate its machinery in use to potential customers. Sephora demonstrates how conversational marketing can sequence automated chatbots and live agents, optimizing the balance between efficiency and personalization. Chatbots and live chats conversational growth strategy play critical roles in a balanced conversational marketing strategy, each with distinct strengths. HubSpot Conversations is much more than a typical live chat and bot feature. Because this feature is part of the HubSpot platform, it is simple to integrate all channels of outreach into one place and see what is happening with leads and customers in real time.

Build your chat experience tailored to each persona

Tyler Webb is a California-based writer and business technology researcher who presents communication tools and trends in clear, concise language. Before beginning his technology-writing career this year with GetVoIP, Tyler taught high school… Conversational marketing is effective because it provides fast and personalized customer interaction while saving agent time and energy. By processing and customizing a customer’s order, Dom achieves all the marketing and transactional items that a live agent would. Dom markets Domino’s products in multiple ways–order menu, company promos, coupons, payment–using images, a friendly conversational tone, and interactivity.

conversational growth strategy

Even if a live representative isn’t available, a chatbot works 24/7 and collect leads around the clock. Today, customers expect one-to-one conversations with brands to occur at a time that’s convenient for them. This requires having real conversations with your customers.

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